VISHWAROOP and the Voice of Kamal Hassan

Kamal Hassan and Pooja Kumar at media meet in Bombay

Photograph by: Bollywoodhungama.com

India is a democracy that is admired by many a country in the world but when sensibilities in religious or communal groups are easily hurt, the foreign community observes with disarray and realizes how fragile a huge democracy might actually be.

Kamal Hassan's Vishwaroopam has been receiving great reviews from movie critics but has hurt a highly sensitive sector of the Muslim community this past week, thus sadly becoming the reason for a government issued ban on the film's release in the entire state of Tamil Nadu. Negotiations between Hassan's supporters, the government and the the film's detractors have however luckily softened the initial protests that made it controversial and the film is set to release in Bombay this Friday, as originally programmed.

The press in different sectors reports that protestors have not been able to provide proper arguments to support their cause given that the film solely portrays what is a sad reality in certain areas of Afghanistan: mainly the suffering of the Afghani population who is caught in the middle of a conflict between Al-Qaeda jihadis and the USA.

Let us not forget that Kamal Hassan is also the actor who made Hey Ram, a film that portrayed Hindu extremism. He is not a creative person to shy out of expressing his opinion through his work and this needs to be saluted. The protests and various bans seem deeply unfounded and it is sad to see that communities feel so easily targeted in a country that could be an example to many for its diversity. Communities should be aware that protesting against artistic liberty of expression, especially one that is not portraying their religion and community in a truly negative light, gives them more bad press than good reputation...

May Bombay's reaction to the film today clear any doubts of the national and international Muslim community regarding the film. May DTH releases, Internet paid screenings and other modern solutions for the cinema industry also free up creativity and allow viewers to have a choice and an option beyond what mobs or sudden bans can allow in the future.

KAMAL HASSAN's DTH Revolution for VISHWAROOPAM

Kamal Hassan is reportedly exploring the possibility of releasing his new Tamil film, Vishwaroopam, through telecast on a DTH platform on Thursday, January 10, before its full-fledged theatrical release. This is a new approach to publicity for the film and is a technique believed to create a positive word-of-mouth that will incite crowds to watch it at the cinema. The DTH operators telecasting this release would be Airtel, Dish, Videocom and Reliance while the film would have a simultaneous release in Los Angeles.

In a country where cinema-goers visit the cinema several times to watch their favorite hit film, this might be quite a strategy. Multiplex owners however are extremely worried this might negatively impact their business.

While skepticism from movie theatre owners may seem well justified, it remains to be seen if their fears are properly founded. A good film, and Kamal Hassan would seem very confident about his newest venture, just might make this experiment work.

The industry should watch closely and continue to attempt new ways of releasing films at a time when many blockbusters are sold as pirate DVD copies around town from the night of their release onwards. A release in both online and cinema platforms might be a solution, or maybe Kamal Hassan’s solution will spread like fire… May the film world keep closely watching.